- Credibility and transparency: we support equality, institutional transparency and accountability to promote trust and confidence in the working environment.
- Team spirit: cultivate teamwork practices, the motto is “We did and not I did”.
- Job loyalty: cementing job loyalty concepts and deepening the culture of belonging and loyalty.
- Customer focus: clearly understand the needs of customers and strive to provide products and services that meet customers’ expectations.
- Creativity and excellence: we believe that excellence is the foundation and is not an option and that we must seek to apply the best practices and methodologies related to creativity.